Plumbing is one of the busiest trades in the UK, but that doesn’t mean every plumber is booked solid. Some have the phone ringing off the hook, while others stare at silent inboxes wondering where all the customers went. The answer is simple.... visibility.
According to the Rated People Home Improvement Trends Report 2024, more than 93% of UK homeowners search online before hiring a plumber. Yet most plumbing businesses stop at building a basic website, slap a few photos on it, and hope for the best. That’s not a strategy.... that’s wishful thinking.
As Aimee Lycett from Local Trade Websites puts it:
“Plumbers fork out for a shiny new webpage, but then nobody visits. It’s like opening a store on a remote island. Without SEO, ongoing updates and positive reviews, you’ll never see a steady flow of customers, no matter how good the signage is.”
If you want consistent enquiries, you need more than a website. You need a system that attracts, informs and converts, all while you’re out on the job. Let’s break down exactly how the best plumbers in 2025 are doing it.
Your website should be your hardest-working employee, taking bookings, answering questions, and selling your services while you’re under a sink somewhere in Sevenoaks. But too many plumbing sites are nothing more than digital leaflets.
A well-structured, optimised website can turn a small local plumber into a regional powerhouse. Research from Clutch’s 2024 UK Small Business Digital Study found that 76% of consumers judge a company’s credibility by its website and 68% won’t trust a business with an outdated design.
So what exactly makes a good plumbing website?
As Rob Gould, digital strategist at Local Trade Websites, says:
“We treat every plumbing website like a sales pipeline. Every page should educate, build trust and push the visitor closer to getting in touch. It’s not about looking pretty, it’s about doing the job. In other words: your website shouldn’t just exist.... it should work!".
Plumbing is hyper-local. Nobody in Bristol cares if you’re ranking in Birmingham. They want the nearest, fastest and most trusted plumber near them and that’s why local SEO is everything.
According to Moz’s Local Search Ranking Factors Report 2024, proximity, review quality, and local keyword optimisation are the top three factors that determine who appears in Google’s local map results. In plain English: if you don’t have an optimised Google Business Profile and local content, you’re invisible.
Here’s what Local Trade Websites does for plumbers:
According to Search Engine Land’s 2025 Local SEO Analysis, 78% of mobile users who search for a local service end up contacting a business within 24 hours. That means local SEO isn’t just about visibility — it’s about speed of conversion.
Aimee explains:
“Local SEO is how plumbers win the race before it even starts. Customers searching ‘boiler not working near me’ are ready to buy and if you’re not there, your competitor will be.”
When it comes to trades, trust is the currency that pays the bills. No matter how qualified you are, if your online reputation is weak, customers will choose someone else.
The Trustpilot Business Trust Index 2024 found that nine out of ten consumers read reviews before hiring a local service, and recent reviews (less than 90 days old) influence trust 70% more than older ones. That means consistency is key, not just having reviews, but continuing to get them.
We integrate automated review systems directly into plumber websites so you never forget to ask. When a job is done, you can text or WhatsApp your customer a pre-filled Google review link — no chasing, no awkwardness.
And those reviews don’t just build trust — they build SEO. Google considers reviews a major ranking signal. Businesses with at least 50 reviews averaging 4.5+ stars rank significantly higher in local search results (Whitespark Local Ranking Study 2025).
Rob sums it up nicely:
“You can’t fake good reviews and you don’t need to. A dozen genuine reviews from real customers are more powerful than any ad campaign. They’re the new word-of-mouth, and they never stop working.”
Every job you complete can generate more work, if you document it.
Content marketing isn’t just for big brands. According to Ahrefs’ 2025 Small Business SEO Survey, companies that publish at least two new blog posts or case studies a month gain 350% more organic traffic than those that don’t.
For plumbers, this means using your everyday work as fuel for growth. A blog post titled “How We Fixed a Leaking Boiler in Leighton Buzzard” or “Full Bathroom Refit in Coventry with before and after photos” does three things:
We help you document jobs with photos, descriptions, and testimonials, then turn them into high-performing content that attracts new customers long after the work is done.
Aimee adds:
“Every photo you take, every message from a happy customer, that’s SEO fuel. You’re already doing the work; we just make sure the internet sees it.”
If someone’s dealing with a burst pipe, they’re not filling in a 12-field form. They’re hitting the first visible contact button that works.
That’s why we make plumber websites frictionless. Every contact method should be visible, clickable and instant, no hunting and no hesitation.
We include:
The Zendesk 2025 CX Report revealed that 64% of customers choose a business based on how easy it is to contact themand response time is the top factor in customer satisfaction.
Shane says:
“Plumbers lose jobs they never even knew about, because the customer couldn’t figure out how to reach them. If someone can’t contact you in three seconds, you’ve lost them.”
We fix that by turning your site into a lead magnet, not a maze!
Here’s the harsh truth: launching a website without maintaining it is like fitting a boiler and never servicing it. It’ll work for a while, then fail when you need it most.
Ongoing SEO keeps your site alive. It’s not a one-time project, it’s a continuous strategy. Google’s algorithm changes daily, competitors come and go and customer searches shift constantly.
That’s why every plumber we work with gets a monthly SEO plan that includes:
Data from SEMrush’s State of Search 2025 shows that businesses investing in monthly SEO grow organic traffic by 126% year over year, while stagnant sites actually lose visibility.
As Aimee puts it:
“SEO is the maintenance plan for your business. Stop investing, and your pipeline dries up. Stay consistent, and it compounds like interest, every month building on the last.”
We’re not a faceless marketing agency that sells the same package to restaurants and accountants. We’re a digital agency built by people who understand the trades.
Here’s why plumbers across the UK trust us:
Rob Gould summarises it perfectly:
“We don’t just make websites for plumbers. We build sales engines. From SEO to reviews to contact systems, everything is designed to get your phone ringing.”
Plumbing is about reliability and so is marketing. You wouldn’t install half a system and walk away, and you shouldn’t settle for a website without long-term SEO either.
At Local Trade Websites, we’re the SEO agency for plumbers who want more than quick fixes. We combine years of trade knowledge with digital expertise to build websites for plumbers that actually bring in work, not just compliments.
If you’re ready to grow your business with a marketing system that runs while you’re out fixing leaks, this is it.
Book your free consultation today and see why plumbers across the UK trust us as their long-term SEO business and digital partner.
