Whats included in our website and SEO packages
When you work with us, you’re not getting a generic five-page brochure site. We build full-scale, SEO-optimised trade websites, often with up to 50 purpose-built pages—crafted to dominate local search and convert visitors into paying customers.
This isn’t filler. Every page has a role. Whether it’s a detailed service breakdown, a how-to blog, FAQs, client case studies, or comparison guides, we ensure your website is structured to showcase expertise, build trust, and rank high on Google.
If you’ve seen traditionalcarpentry.uk, you’ll know what we mean, it’s not just a site, it’s a complete digital platform, built for long-term growth. Fast, mobile-friendly, packed with content, and designed to bring in leads.
Each page is:
✅ Written from scratch—no reused templates or duplicate content
✅ Tailored to your services, whether you're a joiner, roofer, electrician, or beyond
✅ Optimised for SEO, speed, and mobile usability
✅ Packed with useful info, so visitors (and Google) see you as the expert
This level of depth and clarity sets you apart from every competitor in your region. It builds authority, increases rankings, and gives Google dozens of reasons to rank your site above the rest.
The other services we provide with all of our pricing tiers
If your business doesn’t already have a domain, we’ll sort it, and cover the cost. We use Google Workspace to register and manage domains, and for good reason: it’s fast, reliable, secure, and often helps your site rank higher in Google.
With a Google-registered domain, you're not just getting a name, you're tapping into one of the most stable and secure infrastructures online. That means faster load times, stronger uptime, and built-in protection against cyber threats like spoofing and hijacking.
Another major perk? Professional email setup.
You'll get a custom email address to match your site (e.g. info@yourbusinessname.com), which helps build trust and makes your business look instantly more professional.
Plus, you get access to the full Google Workspace suite, Gmail, Drive, Docs, Meet, and Calendar. all under one login. No tech headaches. No hidden fees.
In short, using Google for your domain gives your trade business a strong foundation for long-term online success, with a full set of tools that help you stay productive and secure.
Every trade business is unique, so we don’t use cookie-cutter websites. Instead, we tailor the number of pages to suit your plan and business stage, whether you're just getting started or ready to dominate local search results
Bronze Plan - 1 Page site
Silver Plan – Up to 6 pages
Gold Plan – Up to 20 pages
Platinum Plan – Up to 50 pages
These pages can include anything from Home, About, Services, and Contact to project galleries, testimonials, FAQs, and even detailed location-based pages targeting “[your trade] near me” searches.
Every page is:
✅ Custom-built to your brand and trade
✅ Written with SEO best practices
✅ Designed to convert visitors into leads
Whether you’re a window fitter, roofer, builder or electrician, we’ll help you map out a site structure that delivers the right content to the right people, quickly, clearly, and with purpose.
Whether you’re after a simple one-page presence or a full-featured lead-generating machine, we’ll build a site that grows with your business and drives real enquiries.
Search engines reward fresh content—and so do your potential customers. That’s why we include weekly updates as part of your plan. These updates help your site stay relevant, visible in local search results, and ahead of your competitors.
We know trades. With years of real industry experience, we know how to talk about your work in a way that connects with both your customers and Google. Whether you’re a roofer, joiner, glazier, or builder, we write with clarity, purpose, and SEO in mind.
You don’t need to lift a finger just send us a few quick photos or a message about what you’ve worked on that week, and we’ll handle the rest.
From new job uploads and before/after galleries to quick customer feedback posts and recent wins, we’ll make sure your website grows alongside your business. These updates don’t just keep Google happy they build trust with real visitors who want to see that you’re active, professional, and proud of your trade
If you want to show up in Google when someone searches for a tradesperson near them, these are the pages that make it happen.
We build location-specific landing pages that target every town, village, or area you serve. These are dedicated, SEO-optimised pages tailored to where you work—such as “Boiler Repair in Canterbury” or “Loft Conversions in Deal.” They're written with both real people and search engines in mind, helping you rank higher and attract serious local leads.
Each page is packed with unique, relevant content—not spammy filler. We focus on what you actually do in that area, making the page useful, trustworthy, and highly visible to people searching for your services.
Depending on your plan, we can create up to:
Bronze plan - up to 10
Silver plan - up to 40 pages
Gold plan - up to 500 pages
Platinum plan - up to 1500 pages
And the best part? You don’t need to write anything yourself. Just give us a list of places you want to target, and we’ll do the rest, from research and writing to formatting and SEO.
These pages are one of the most powerful tools for ranking without paid ads. They work 24/7 to help customers in your area find your services when it matters most.
Every website we launch comes with 50GB of monthly bandwidth, which is plenty for most small to medium-sized trade businesses, even those with photo galleries, blog content, or lots of local landing pages.
What is bandwidth, anyway?
It’s the amount of data your website uses when visitors view your content. Every time someone clicks through a project photo, reads a blog, or explores your services, it uses a little bandwidth. With 50GB, you can easily handle tens of thousands of monthly visits without hitting any limits or slowing down your site.
We include this large allowance up front so you never need to worry, even during busy seasons, successful ad campaigns, or word-of-mouth booms. Your site stays fast, smooth, and fully online, no matter how many people drop in and don’t worry, if your business really takes off and you're nearing the 50GB mark, we can always upgrade your plan. But to date, no trade client we've worked with has ever come close to using it all.
Every site we build includes a complete A+ on-site SEO audit—carried out as part of your setup. We go through your website from top to bottom to make sure it’s structured in a way that Google loves and users trust.
This means checking everything that affects how you rank:
🔧 Page titles, meta descriptions, and headers
🧩 Image alt tags, link structure, and mobile responsiveness
⚙️ Code-level improvements for site speed and crawlability
This includes checking technical details like your page titles, meta descriptions, header tags, image alt text, internal linking structure, and more, all the behind-the-scenes coding that helps search engines understand and rank your site properly.
We also make sure your content is keyword-focused, easy to follow, and tailored to the services your customers are actually searching for. If your site loads slowly, misses key SEO basics, or lacks structure, it won’t perform and many tradespeople don’t even realise their sites have these issues.
That’s why we include this thorough SEO foundation as standard—not as an upsell. With years of experience building top-ranking trade sites, we know what Google’s looking for and how to make sure your site shows up for “near me” searches and local services.
We know a lot of trade websites either skip this step or get it wrong, which is why we include it as standard. With years of experience writing and building for the sash window and joinery industry, we know exactly what needs to be in place to get your site seen.
This audit forms the technical backbone of your website and it ensures your site is fully ready to climb the rankings from day one.
We can connect your Facebook and Instagram directly to your website, so whenever you post to your socials, your website updates automatically. It’s an easy way to keep your site looking active and up to date without lifting a finger.
For tradespeople, this is a game-changer. Post a photo of a new bathroom install, a before-and-after roofing job, or a quick behind-the-scenes video from site and it appears live on your homepage or gallery feed.
This keeps visitors engaged, shows the real people behind the business, and helps your site feel current and trustworthy.
💡 Bonus:
Google loves fresh content. These automatic updates can give your SEO a subtle but consistent boost, helping you rank better in local search over time.
Already posting to social? This gives your content double the value. Not on social yet? We’ll help you get set up and integrated.
We don’t just build websites that look great—we build them to turn visitors into leads. That’s why every site we create includes multiple contact options to suit every type of customer, making it easy for them to reach out however they prefer.
Every trade website we build includes:
📨 A contact form so customers can message you directly from the site
📞 Tap-to-call buttons for mobile users to call you with one click
📧 Direct email links for customers who prefer to write things out
💬 Optional WhatsApp or Facebook chat integration for instant replies
By giving people multiple ways to get in touch, you’ll increase enquiries, win more quotes, and book more jobs. We carefully place each call-to-action (CTA) where it performs best—whether that’s in the header, halfway down the page, or fixed in the sidebar or footer.
These CTAs are designed to feel natural, not pushy acting like a helpful digital salesperson guiding your visitors to reach out when the time is right.
Schema markup is one of those technical SEO tools that works behind the scenes but delivers powerful results. It’s extra code we add to your website to help Google understand what each page is about—and it’s included as standard in all our builds.
Think of it as a way to tell search engines: “This is a [trade service] page in [location] for a real, local business.”
We use schema to highlight important info like:
✔️ Your business name and logo
✔️ Opening hours and contact details
✔️ Customer ratings and reviews
✔️ The areas you cover
The better Google understands your website, the more likely it is to feature you in:
✅ Featured snippets
✅ Map results
✅ Local business panels
✅ Knowledge graphs
This all leads to higher visibility, stronger click-through rates, and more trust from potential customers.
The type of business you are (e.g. Sash Window Specialists, Joinery Service, Glazing Contractor) Why does this matter? Because the more clearly Google understands your site, the more likely it is to show your business in rich results, like featured snippets, local packs, or knowledge panels. This can lead to higher visibility, better click-through rates, and more trust from potential customers.
Don’t worry about the coding side we handle it all. You just tell us your services, the areas you cover, and your contact info. We’ll make sure your site is speaking Google’s language perfectly.
When someone finds your business in a Google search, the very first thing they’ll see is your page title and meta description. These two short lines are what appear in search results and they play a big role in whether people click on your site or scroll past.
We make sure every page on your site includes a clear, compelling, and fully optimised version of both.
Your title tag tells Google and your potential customers exactly what the page is about.
For example: “Boiler Repairs in Margate | [Your Business Name]”
is far more effective (and clickable) than something vague like “Home.”
Your meta description appears just below that title in the search result. While it doesn’t directly affect your ranking, it can dramatically improve your click-through rate.
We write every one to be:
✅ Keyword-rich
✅ Helpful and inviting
✅ Action-focused—to encourage users to visit your site
In short, these two lines are often your first chance to win a customer. We make sure they’re not only technically correct, but also persuasive and aligned with how people actually search for trades in your area.
Every website we build includes full Google Analytics integration, giving you crystal-clear insight into how your site is performing and what’s actually working to bring in customers.
With Analytics in place, you’ll be able to track:
How many people are visiting your site
Which pages they’re spending time on
What devices they’re using (mobile, desktop, tablet)
Where your traffic is coming from (Google, social media, referrals, etc.)
Which pages are converting into real enquiries
It’s like having a real-time dashboard showing exactly how customers are engaging with your business. You’ll be able to spot what’s attracting interest, what needs improving, and where your marketing efforts are paying off.
We take care of the entire setup, linking your Analytics to your domain, configuring the key tracking tools, and even providing simple reports or walkthroughs if you’d like help interpreting the numbers.
It’s your data, and from day one, you’ll have full access and full control.
Design and content may catch the eye, but it’s the technical SEO behind the scenes that makes your website work hard for you on Google. That’s why every site we build comes with essential technical SEO features already in place, the vital components most people never see, but search engines depend on.
Here’s what we set up and optimise for you:
robots.txt file – Tells search engines which pages to crawl and which to skip, so they don’t waste time indexing pages that don’t matter.
XML sitemap – A neatly organised file submitted to Google to help it quickly and accurately crawl and index every page on your site.
Canonical tags – Stops duplicate content issues by telling Google which version of a page is the ‘main’ one to prioritise.
URL structure and permalinks – Clean, keyword-friendly, and easy to navigate — designed to work for both search engines and real people.
We take care of all the behind-the-scenes tech that makes sure your site meets Google’s rules, performs reliably, and is built for long-term growth. You don’t need to worry about code or jargon, we’ll make sure it’s all done right from day one.
Website speed matters—not just for SEO, but for your visitors too. If your site takes too long to load, people will bounce before they’ve even seen your services. That’s why we optimise every site for speed and performance as standard.
Here’s how we keep your website lightning-fast:
⚡ Compressing and resizing all images for faster load times
⚙️ Minifying unused or bloated code
🚀 Enabling caching, lazy loading, and smart asset delivery
📉 Stripping back unnecessary page weight to speed things up
We also handle all image optimisation for you. Whether you’re sending us photos of completed roof installs, carpentry work, or before-and-after shots, we make sure they look crisp and clear, without slowing the site down.
The result? A smooth, fast website that:
✅ Feels great to use
✅ Performs well in search results
✅ Loads quickly on mobile
✅ Leaves a great first impression
Because no matter how nice your site looks, if it’s slow, it won’t convert.
As part of our SEO setup, we include smart linking across your website. This helps both users and Google understand how your pages connect—and which ones are most important.
We use:
🔗 Internal links to guide visitors through your site
(e.g., from your homepage to key service pages, FAQs, blogs, or contact forms)
🌐 External links to reputable industry resources
(e.g., products you use, safety standards, or supplier guidelines)
This kind of linking helps users find their way around easily, but it also strengthens your site's SEO by building a clear structure that Google can read and prioritise in search rankings.
For example, if you're a roofer, we might link from your homepage to your "Flat Roof Repairs" page, which then links to your service areas and customer gallery. Or if you're a joiner, we might link to trusted suppliers like Accoya or industry standards.
These external links boost credibility and trust, while internal links help build a clean, user-friendly experience that supports long-term rankings.
💡 Important note:
We don’t do spammy backlink schemes. This is on-site linking only, and it’s built into your site the right way. We’re not a backlink outreach agency, we focus on quality, not quantity.
As part of our local SEO service, we’ll submit your business to trusted online directories, the kind that help Google recognise you as a legitimate, established local company.
This isn’t just ticking a box. When your business shows up consistently across the right platforms, it sends strong trust signals to Google and can help boost your position in the local map pack (that prominent map section in search results).
We’ll include:
🏷️ Your business name and logo
🗺️ Your service area and address (or postcode zone)
☎️ Your phone number, email, and website link
🧾 A brief, keyword-relevant description of your services.
Most importantly, we’ll make sure all listings match (also known as NAP consistency), which is crucial for your site’s credibility and rankings.
We handle everything: submissions, setup, and accuracy checks, so you won’t need to chase down logins or fill out repetitive forms.
In short, directory listings are a fast, reliable way to increase local visibility, build trust, and help more nearby customers find your trade business
We’ll set up and verify your website with Google Search Console, a vital tool that gives us insight into how your site performs in Google search—and helps us keep everything running smoothly in the background.
Search Console shows us:
🔍 What keywords people are using to find you
⚙️ How your pages are being indexed and crawled
🚫 If there are any errors (like broken links or mobile issues)
It acts like a direct connection between your site and Google, letting us monitor performance, fix problems early, and fine-tune your SEO strategy.
As part of your website package, we’ll:
✅ Set up and verify your website in Google Search Console
✅ Submit your sitemap to help Google crawl your pages properly
✅ Monitor for technical issues like indexing delays, mobile usability errors, or broken links
✅ Use the data to improve your site’s long-term SEO performance
You won’t need to lift a finger we handle all of this for you. We check reports regularly, watch for flags, and act fast when something needs attention.
It’s just one more way we help keep your trade website ranking high, running fast, and delivering results.
Whether you’re just starting out or ready to take your business to the next level, our website and SEO package gives you everything you need; a fast, modern site that ranks well, attracts local leads, and grows alongside your business.
From initial setup to weekly updates, technical SEO, and all the content writing, we handle everything, so you can focus on doing what you do best.
We don’t just build websites. We create high-converting online platforms that showcase your work, get you found on Google, and make it easy for customers to get in touch.
👉 Get in touch today for a free consultation, just send us a few quick details and we’ll come back to you with a tailored plan that fits your business goals.
Let’s turn your website into your best sales tool — and get you ranking higher than the competition in your area.
