Let’s get one thing straight: carpenters and joiners do some of the most skilled, beautiful, and in-demand work in the trades. But unless your last customer is out flyering on your behalf, you can’t rely on referrals alone.
In 2025, your website is your most powerful sales tool and it’s often the very first impression you’ll make. If your homepage looks like it was knocked together during a tea break in 2008, you’re probably losing enquiries every week to the guy with the nice gallery and the mobile-friendly layout.
And that’s the kicker: you might be the better tradesperson, but if your online presence doesn’t show it, you’re invisible to 90% of your potential clients.
We’ve worked with carpenters who’ve been in the game for 30 years but were completely unfindable online. After building their new site, writing proper content, and setting them up with SEO landing pages, their enquiry levels tripled and they didn’t change a thing about their actual work.
Too many carpenter websites lead with “We are a high-quality bespoke joinery company offering traditional craftsmanship…” Yawn.
Here’s what a potential customer is actually thinking:
“I’ve got a rotting window frame, I need it sorted, and I don’t want to get ripped off.”
Your homepage should answer that fast.
✅ Start with a headline that says what you do and where you do it -“Timber Window Repair Specialists Covering Kent and South East London”
✅ Follow with a short, friendly intro that makes it clear you’re real, reliable, and local. -“We’ve been restoring sash windows, crafting custom doors, and building beautiful bespoke joinery across Kent for over 20 years.”
✅ Then give them a next step: - “Get in touch for a free site visit, we’ll assess the job and give you a no-obligation quote.”
This structure works because it’s direct, helpful, and confidence-building and that’s what turns visitors into leads.
Google doesn’t rank generalists. If someone types “new wooden door Clapham” and your website just says “we offer general carpentry and joinery,” you're out of the race.
✅ You need a dedicated page for each service you want to rank for:
✅ Each page should include:
We used this exact structure for TraditionalCarpentry.uk - building specific pages for each service they offered. Now, they dominate results not just for “joiner in Kent” but also “draught proofing Ramsgate,” “secondary glazing Bromley,” and dozens more.
tip: Use real job photos and testimonials to support each service, this builds trust and SEO value.
Some carpentry sites are stunning to look at but have a contact form buried five clicks deep. Others give you an email address with no phone number. Worse still? Forms that don’t work.
Here’s the rule: Make it easy for someone to hire you.
✅ Have a simple contact form on every page
✅ Include your mobile number at the top and bottom
✅ Add a click-to-call button for mobile visitors
✅ Use WhatsApp if you’re open to messaging
✅ Mention your average response time (“We reply within 24 hours”)
And yes, include a Google Map, even if you work from home. Just set it as a service area business.
Let’s say you’re based in Birmingham, but you do most of your work in Sittingbourne, Sevenoaks, and Bromley. A standard website won’t help you rank in those towns unless you build dedicated landing pages for each one.
These are pages that say:
“We offer sash window repairs, secondary glazing, and joinery work in Bromley.”
Then back it up with:
We used this strategy to help TraditionalCarpentry.uk scale to over 1,400 pages, each targeting a different location or service. That’s why they rank top 3 in every borough they serve.
Don’t have time to write that many? That’s literally what we do.
