Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
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Wiltshire is a county with strong and consistent demand for trades, spanning historic towns, expanding residential areas, and rural villages. From plumbers in Swindon, to roofers in Salisbury, to electricians in Trowbridge, people are turning to Google every day to find trusted local services. Without a professional website and effective SEO, those valuable enquiries will be lost to your competitors.
At Local Trades Websites, we build websites that generate enquiries instead of sitting idle online. Combined with our localised SEO campaigns, we ensure your services are visible across Wiltshire in every area your customers are searching.
Our Wiltshire services include:
From painters in Chippenham, to landscapers in Marlborough, to carpenters in Devizes, our websites and SEO strategies are built to deliver consistent, high-quality enquiries for Wiltshire trades.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
Wiltshire offers an excellent mix of opportunities for trades thanks to its combination of historic heritage, rural living, and modern development. Salisbury, with its cathedral and period homes, is a prime market for decorators, roofers, and carpenters who specialise in traditional work. Swindon, a fast-growing town with new housing estates, is ideal for plumbers, electricians, and landscapers looking to capture volume. Chippenham and Trowbridge provide steady demand for builders, painters, and joiners, while Marlborough and Devizes, with their affluent communities, offer premium opportunities for bespoke joinery, high-end decorating, and landscaping.
The diversity of housing across the county means trades can find steady demand across all sectors. A roofer in Salisbury could attract urgent searches like “emergency roof repairs Salisbury,” while a cleaner in Swindon could secure long-term contracts with landlords and property managers. A landscaper in Marlborough could showcase high-value garden transformations, while a joiner in Devizes could highlight bespoke carpentry for heritage properties.
Tourism and heritage add another layer of demand in Wiltshire. With Stonehenge, Avebury, and Salisbury Cathedral attracting visitors worldwide, there’s constant need for property maintenance, cleaning, and decorating in hotels, Airbnbs, and holiday lets. By building SEO-optimised service and location landing pages, your business can secure these searches directly and benefit from ongoing work.
This approach has proven results. For traditionalcarpentry.uk, we created over 1,400 SEO-optimised landing pages across Kent and London, delivering consistent enquiries and long-term growth. Applying the same system to your Wiltshire business will help you secure more visibility, more leads, and more predictable growth.
At Local Trades Websites, we don’t just focus on rankings. We create websites that convert visitors into paying customers by including enquiry forms, reviews, and clear call-to-action buttons. With our ongoing SEO management, your rankings will grow stronger month by month, ensuring you stay ahead of competitors.
If you’re relying only on Checkatrade, Bark, or word-of-mouth, you’re leaving enquiries behind. With a Wiltshire-focused website and SEO campaign, you’ll secure consistent leads, long-term visibility, and a stronger presence across the county.
Upgrade your Wiltshire trade business today. Contact us for a free consultation and discover how our websites and SEO can help you grow.