Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
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The West Midlands is one of the UK’s busiest regions, covering major cities, commuter towns, and growing communities. From plumbers in Birmingham, to roofers in Wolverhampton, to electricians in Coventry, customers search online daily for trusted trades. If your business doesn’t appear on Google, you’re handing those valuable enquiries to your competitors.
At Local Trades Websites, we build websites that work hard to generate enquiries, not just act as an online business card. Paired with smart, localised SEO campaigns, we make sure your services are visible across the West Midlands, covering every city, town, and village you want to target.
Our West Midlands services include:
Whether you’re a cleaner in Dudley, a landscaper in Solihull, or a carpenter in Birmingham, our websites and SEO packages are built to bring consistent enquiries to your West Midlands business.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
The West Midlands is a large and competitive region, with opportunities for trades spread across its cities and towns. Birmingham, the UK’s second-largest city, provides constant demand for plumbers, electricians, and decorators due to its student housing, rental market, and diverse mix of properties. Wolverhampton offers strong opportunities for roofers, builders, and landscapers thanks to its expanding residential areas. Coventry, with its blend of historic and modern properties, creates steady work for carpenters, painters, and tilers. Dudley and Walsall are also strong markets where electricians, cleaners, and property maintenance services are always needed.
The diversity of housing across the West Midlands ensures steady demand for trades of all kinds. In Birmingham and Coventry, there’s consistent need for fast-response trades like plumbers, electricians, and cleaners. In areas like Solihull and Sutton Coldfield, higher-value jobs such as bespoke carpentry, landscaping, and premium decorating services are more common. A roofer in Wolverhampton could capture urgent searches like “emergency roof repairs Wolverhampton,” while a cleaner in Coventry could win repeat work from landlords and property managers. A landscaper in Solihull could showcase garden transformation projects to attract premium clients, while a joiner in Birmingham might highlight bespoke woodwork for older properties.
Tourism and business growth also support demand across the region. Birmingham’s role as a commercial hub and Coventry’s historic attractions (like Coventry Cathedral) bring visitors and business opportunities, which in turn support holiday lets, Airbnbs, and rental properties. These all require ongoing cleaning, decorating, and maintenance. With SEO-optimised landing pages, your business can target these niches and capture regular work.
This approach has proven results. For traditionalcarpentry.uk, we created more than 1,400 SEO landing pages across Kent and London, which gave them a huge boost in enquiries and long-term visibility. By applying the same system to your West Midlands trade business, you can dominate search results and build predictable growth.
At Local Trades Websites, we build more than websites, we create tools that convert visitors into enquiries. Every build includes enquiry forms, reviews, and strong call-to-action buttons to make it easy for customers to contact you. With our ongoing SEO management, your rankings keep improving month after month, ensuring your business stays ahead of the competition.
If you’re still depending solely on Checkatrade, Bark, or word-of-mouth referrals, you’re almost certainly losing enquiries. With a West Midlands-focused website and SEO campaign, you’ll secure consistent leads, long-term visibility, and establish a strong reputation across the county.
Upgrade your West Midlands trade business today. Contact us for a free consultation and discover how our websites and SEO can help you grow.