Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
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Staffordshire is a county with a rich industrial history and a thriving demand for trades today, spanning busy towns, modern housing estates, and rural villages. From plumbers in Stoke-on-Trent, to roofers in Stafford, to electricians in Burton-upon-Trent, customers are searching online every day for services they can trust. Without a professional website and ongoing SEO, enquiries will simply go to competitors who appear higher in search results.
At Local Trades Websites, we create websites built to generate enquiries rather than act as digital brochures. Paired with targeted SEO campaigns, we make sure your services appear across Staffordshire for all the locations and search terms that matter to your business.
Our Staffordshire services include:
From landscapers in Lichfield, to painters in Tamworth, to joiners in Cannock, our websites and SEO campaigns are designed to bring Staffordshire trades a steady flow of high-quality enquiries.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
Staffordshire offers a wide range of opportunities for trades thanks to its mix of urban centres, commuter towns, and rural villages. Stoke-on-Trent, the largest city, is a hub of demand for plumbers, electricians, and decorators working on both modern homes and older properties. Stafford, with its mix of housing and commercial growth, is an ideal location for roofers, builders, and landscapers. Burton-upon-Trent, known for its brewing heritage, also creates strong demand for trades such as painters, tilers, and cleaners. Cannock and Tamworth are expanding towns where services like carpentry, landscaping, and electrics are always needed.
The county’s housing mix provides steady work for every type of trade. In Stoke, demand often comes from landlords and tenants looking for fast, affordable services such as plumbing, electrics, and decorating. In Lichfield and Tamworth, more affluent areas create opportunities for premium services like bespoke joinery, high-end decorating, and landscaping. A roofer in Stafford could dominate searches like “emergency roof repairs Stafford,” while a cleaner in Burton-upon-Trent could secure steady work from commercial clients and landlords. A joiner in Cannock might showcase bespoke woodwork projects for homeowners, while a landscaper in Lichfield could attract premium jobs through dedicated SEO landing pages.
Tourism and heritage also play their part in Staffordshire. With attractions such as Alton Towers, Cannock Chase, and Lichfield Cathedral, there’s consistent demand for property maintenance services. Holiday lets and short-term rentals across the county require regular cleaning, decorating, and repairs. By targeting these specific niches with SEO landing pages, your business can stand out in searches made by property owners and managers.
This method is tried and tested. For traditionalcarpentry.uk, we built over 1,400 SEO landing pages across Kent and London, giving them predictable enquiries and long-term growth. The same approach can be tailored to your Staffordshire trade business, helping you capture more local searches and win steady work.
At Local Trades Websites, we know a website must do more than rank, it must convert visitors into enquiries. That’s why every site we build includes enquiry forms, reviews, and clear call-to-action buttons that build trust instantly. Our ongoing SEO support ensures your site continues to strengthen month after month, keeping you ahead of the competition.
If you’re still relying solely on directories like Checkatrade, Bark, or word-of-mouth recommendations, you’re almost certainly missing out on dozens of enquiries every week. With a Staffordshire-focused website and SEO campaign, you can build long-term visibility, attract consistent leads, and grow your reputation across the county.
Upgrade your Staffordshire trade business today. Contact us for a free consultation and discover how our websites and SEO can help you grow.