Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
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Shropshire is a county full of opportunities for trades, covering everything from the historic streets of Shrewsbury to the fast-growing town of Telford and the market towns that dot the countryside. Customers search online daily for services such as plumbers in Telford, roofers in Shrewsbury, and electricians in Oswestry, and they usually choose whichever business appears at the top of Google. Without a strong website and SEO strategy, your business could be missing out on those valuable enquiries.
At Local Trades Websites, we design websites that are built to convert visitors into customers. Paired with targeted SEO campaigns, our websites make sure you’re found in Google search results for all the services and locations you cover across Shropshire.
Our standard Shropshire services include:
From painters in Ludlow, to carpenters in Market Drayton, to landscapers in Bridgnorth, our websites and SEO campaigns help Shropshire trades secure consistent enquiries and grow their businesses.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
Shropshire is a county that blends historic towns, rural villages, and modern developments, making it ideal for trades of all types. Shrewsbury, with its riverside homes and historic town centre, generates demand for services such as decorators, plumbers, and electricians. Telford, as a growing town with expanding housing estates, offers strong opportunities for roofers, builders, and landscapers. Ludlow, famous for its historic market town charm, is perfect for trades like carpenters, painters, and roofers working on heritage homes. Smaller towns such as Oswestry, Market Drayton, and Bridgnorth also provide steady enquiries for trades like tilers, cleaners, and joiners who want to dominate local searches.
The variety of housing in Shropshire creates ongoing demand across the trades. In Telford, new housing estates are ideal for electricians, plumbers, and landscapers, while in Shrewsbury and Ludlow, many trades are needed for the upkeep of period homes and listed properties. A roofer in Shrewsbury could target searches such as “emergency roof repairs Shrewsbury,” while a cleaner in Telford could secure regular contracts with landlords and housing associations. A joiner in Ludlow could highlight bespoke woodwork for heritage homes, while a landscaper in Bridgnorth might showcase garden transformations to attract high-value clients.
Tourism also plays a significant role in Shropshire, particularly in Ludlow and Ironbridge. Holiday cottages, second homes, and Airbnbs need regular maintenance, cleaning, and decorating, offering steady work for trades that market themselves effectively. By creating SEO-optimised service and location landing pages, your business can appear directly in front of property owners looking for trades.
This proven system has worked elsewhere. For traditionalcarpentry.uk, we built over 1,400 SEO landing pages across Kent and London, giving them long-term visibility and a surge in enquiries. The same method can be applied to your Shropshire trade business, helping you achieve predictable growth and dominate your market.
At Local Trades Websites, we don’t just focus on ranking your website — we build it to convert visitors into enquiries. With features like enquiry forms, review sections, and call-to-action buttons, your website will inspire trust and encourage quick contact. Our ongoing SEO management ensures your rankings keep improving every month, keeping you ahead of the competition.
If you’re still relying solely on Checkatrade, Bark, or word-of-mouth, you’re leaving enquiries behind. With a Shropshire-focused website and SEO package, you can secure long-term visibility, predictable enquiries, and a stronger reputation across the county.
Upgrade your Shropshire trade business today. Contact us for a free consultation and discover how our websites and SEO can help you grow.