Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
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Northamptonshire is a county full of opportunities for trades and small businesses, with busy towns, historic villages, and growing commuter communities. Customers are searching online every day for services such as plumbers in Northampton, electricians in Kettering, and roofers in Corby. Without a professional website and a solid SEO strategy, even skilled trades can struggle to be found by local customers ready to book their services.
At Local Trades Websites, we create websites that not only look professional but are designed to generate real enquiries. Supported by powerful SEO campaigns, our builds ensure your business is visible in Google searches across Northamptonshire and beyond.
Our Northamptonshire services include:
From landscapers in Daventry, to carpenters in Wellingborough, to painters in Towcester, our websites and SEO packages are designed to generate enquiries and grow your Northamptonshire business.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
Northamptonshire provides an excellent environment for trades due to its central location, commuter links, and varied housing stock. Northampton, the county’s largest town, offers constant opportunities for plumbers, electricians, and builders serving both family homes and rental properties. Kettering and Corby, with their expanding residential areas, are perfect for trades such as roofers, landscapers, and decorators. Wellingborough and Daventry also provide strong markets for carpenters, tilers, and painters, while towns like Towcester and Brackley allow trades to win work in smaller but high-value communities.
The county’s housing mix ensures there is steady demand for all trades. In modern developments around Northampton and Kettering, homeowners regularly need decorators, electricians, and plumbers. In rural areas and villages, trades such as joiners, roofers, and landscapers often take on bespoke projects for older homes and cottages. A roofer in Corby could target searches like “emergency roof repairs Corby,” while a cleaner in Northampton could capture steady contracts by targeting landlords and property managers. A landscaper in Daventry could showcase before-and-after projects to win larger garden jobs, while a carpenter in Towcester might highlight bespoke wooden doors and joinery for heritage properties.
Tourism and historic preservation also create strong opportunities in Northamptonshire. Market towns and heritage areas like Oundle and Fotheringhay are perfect for trades offering restoration and high-quality services. A painter in Wellingborough could capture heritage home projects, while a joiner in Brackley could attract premium clients by showcasing bespoke craftsmanship.
Our strategy works because we don’t stop at one general website page. We build a network of SEO-optimised service and location landing pages so your business shows up across the county for every search. This method was proven with traditionalcarpentry.uk, where we built over 1,400 landing pages across Kent and London. That approach dramatically increased their enquiries and long-term visibility, and we can apply the same strategy to your Northamptonshire business.
At Local Trades Websites, our goal is simple: create websites that both rank and convert. Every site we build includes enquiry forms, review sections, and strong calls-to-action to encourage customers to get in touch. With our ongoing SEO management, your rankings will keep climbing and your enquiries will stay consistent month after month.
If you’re still relying on Checkatrade, Bark, or word-of-mouth alone, you’re missing out on steady, predictable growth. With a Northamptonshire-focused website and SEO package, you’ll secure long-term visibility, attract more customers, and build a stronger online reputation.
Upgrade your Northamptonshire trade business today. Contact us for a free consultation and discover how our websites and SEO can help you grow.