Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
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Merseyside is one of the most dynamic regions in the North West, with a huge demand for trades and local services. From plumbers in Liverpool, to electricians in Birkenhead, to roofers in St Helens, customers are searching online every day for reliable tradespeople. Without a strong website and targeted SEO, even the best businesses risk being invisible to these potential clients.
At Local Trades Websites, we specialise in building websites that convert visitors into enquiries. Combined with powerful SEO campaigns, we ensure your trade business appears across Google search results for every town, city, and neighbourhood in Merseyside.
Our Merseyside services include:
Whether you’re a carpenter in Bootle, a painter in Southport, or a landscaper in Wirral, our websites and SEO packages are designed to help you win more work and grow your business sustainably.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
Merseyside offers one of the most competitive markets for trades in the UK, thanks to its urban density and diverse housing stock. Liverpool, with its large population and constant housing turnover, is a hotspot for trades such as plumbers, electricians, and decorators. Birkenhead and the wider Wirral create opportunities for roofers, builders, and landscapers, especially in residential areas where families are improving their homes. St Helens, with its industrial and residential mix, is ideal for trades like joiners, tilers, and painters. Southport, with its coastal homes and holiday properties, provides steady work for cleaners, landscapers, and maintenance businesses.
The housing variety in Merseyside also creates unique opportunities. In affluent parts of Liverpool such as Allerton and Crosby, trades can attract high-value clients by showcasing premium services like bespoke carpentry, high-end decorating, and landscaping projects. In more working-class areas, there’s consistent demand for roofers, plumbers, and electricians providing quick, reliable services. By tailoring your website and SEO campaign to reflect these needs, we can make sure you dominate the searches that matter.
Tourism and short-term rentals also drive trade opportunities. Liverpool attracts millions of visitors every year, creating a huge market for cleaners, painters, and maintenance businesses servicing Airbnbs and rental apartments. A cleaner in Liverpool city centre could secure long-term contracts by targeting landlords and property managers. A roofer in Birkenhead could dominate searches like “emergency roof repairs Birkenhead,” while a landscaper in Southport could showcase coastal garden designs to appeal to homeowners and second-home owners.
Our method works because it focuses on scale and precision. Instead of one generic site, we create a network of SEO-optimised service and location landing pages so you show up for every search. We proved the effectiveness of this approach with traditionalcarpentry.uk, building over 1,400 pages across Kent and London. This gave them long-term visibility and a steady pipeline of new enquiries. The same strategy can transform your Merseyside trade business.
At Local Trades Websites, our websites are designed not just to rank but to convert visitors into paying customers. With enquiry forms, reviews, and clear call-to-action buttons, we build immediate trust and make it easy for customers to get in touch. Our continuous SEO improvements mean your site gets stronger every month, keeping you ahead of competitors.
If you’re relying only on word-of-mouth or directories like Checkatrade, you’re missing out on predictable growth. With a Merseyside-focused website and SEO package, you can secure long-term visibility, attract consistent enquiries, and build a stronger reputation across the county.
Upgrade your Merseyside trade business today. Contact us for a free consultation and discover how our websites and SEO can help you grow.