Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
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Leicestershire is a county with a growing demand for trades, covering everything from the busy city of Leicester to thriving towns like Loughborough, Hinckley, and Market Harborough. Customers are actively searching online every day for services such as plumbers in Leicester, roofers in Hinckley, and electricians in Loughborough. Without a strong website and SEO strategy, your business could easily be missed by the very people ready to hire you.
At Local Trades Websites, we specialise in building websites that convert visitors into enquiries, supported by targeted SEO campaigns that push your business to the top of Google. This approach ensures your services are found by customers across all areas of Leicestershire.
Our Leicestershire services include:
From landscapers in Market Harborough, to painters in Melton Mowbray, to joiners in Coalville, our websites and SEO packages are built to keep your diary full of consistent, high-quality work.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
Leicestershire offers a diverse landscape for trades to thrive. In Leicester, with its large population and growing housing market, there is constant demand for plumbers, electricians, builders, and decorators. Loughborough, a university town, provides steady opportunities for trades such as cleaners, painters, and roofers, serving both landlords and student lets. Hinckley and Market Harborough are key towns where homeowners often need carpentry, landscaping, and tiling services. Meanwhile, Melton Mowbray, known for its market town character, presents strong opportunities for decorators, joiners, and builders working on heritage homes.
The housing variety in Leicestershire ensures there’s ongoing demand across the trades. In Leicester city, flats and new housing estates drive work for electricians, plumbers, and decorators. In Market Harborough and rural villages, many homes are older properties that often need specialist services like bespoke carpentry, roofing, and high-end decorating. A roofer in Hinckley could attract clients by targeting searches such as “emergency roof repairs Hinckley,” while a cleaner in Loughborough could secure repeat work from landlords and students. A landscaper in Melton Mowbray might highlight garden transformations through SEO landing pages, and a joiner in Coalville could showcase bespoke woodwork for families looking to upgrade their homes.
Tourism also plays its part in Leicestershire. Market Harborough and nearby villages attract visitors and second-home owners, many of whom require trades for property maintenance and improvement. By tailoring your website with location and service landing pages, your business will be visible for all of these profitable searches.
We know this works because we’ve done it before. For traditionalcarpentry.uk, we built over 1,400 SEO-optimised landing pages across Kent and London. That system transformed their enquiries and built long-term visibility, and the same strategy can be applied to your Leicestershire business.
At Local Trades Websites, we don’t just focus on rankings. Every website we build is designed to convert visitors into paying customers. We include enquiry forms, call-to-action buttons, and review sections to build trust quickly. Our ongoing SEO work keeps your rankings growing stronger month by month, so your enquiries don’t dry up.
If you’re still relying on Checkatrade, Bark, or word-of-mouth alone, you’re missing out on steady growth. With a Leicestershire-focused website and SEO package, you’ll secure predictable leads, long-term visibility, and a stronger reputation across the county.
Upgrade your Leicestershire trade business today. Contact us for a free consultation and discover how our websites and SEO can help you grow.