Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
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The Isle of Wight may be small in size, but it has a thriving demand for trades and local services. With busy towns such as Newport, Ryde, and Cowes, alongside smaller coastal villages, customers are searching online every day for trades like roofers in Ryde, plumbers in Newport, and electricians in Cowes. Without a strong online presence, even highly skilled businesses risk being overlooked in favour of competitors with better visibility.
At Local Trades Websites, we build websites that are tailored to trades and designed to generate consistent enquiries. Our work goes far beyond simply creating an attractive site — we also run targeted SEO campaigns that ensure your business ranks across the Isle of Wight.
Our Isle of Wight services include:
Whether you’re a landscaper in Sandown, a carpenter in Ventnor, or a cleaner in Shanklin, our websites and SEO packages are built to bring in the exact customers you want.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
The Isle of Wight offers a unique marketplace for trades and small businesses. Newport, the island’s main commercial centre, is a hotspot for services like plumbing, electrics, and decorating, due to its mix of residential and retail properties. Ryde, with its coastal location and growing rental market, creates steady demand for roofers, builders, and cleaners. Cowes, famous for sailing, attracts second-home owners and tourists, meaning there is a need for regular property maintenance, joinery, and landscaping services. Smaller towns and villages such as Ventnor, Shanklin, and Yarmouth also provide consistent opportunities for trades across a range of industries.
Tourism is one of the Isle of Wight’s biggest industries, and it drives demand for services year-round. Holiday lets, Airbnbs, and second homes need regular cleaning, decorating, and repair work. A cleaner in Shanklin could secure steady contracts from holiday property owners by targeting searches like “holiday let cleaning Shanklin.” A roofer in Ventnor could dominate searches for “roof repairs Isle of Wight,” while a painter in Yarmouth could win premium clients by showcasing heritage restoration projects. Landscapers, electricians, and builders all benefit from SEO-optimised websites that highlight their services across multiple locations.
The housing stock across the island varies widely, from traditional cottages to modern seaside homes. This creates consistent demand for trades. In villages, trades such as carpenters, tilers, and roofers are often needed to maintain or restore older properties. In newer developments, services like plumbing, electrics, and decorating are constantly in demand. With a properly structured website featuring service and location landing pages, you can ensure your business is visible for all these different opportunities.
Our strategy has already proven successful elsewhere. For traditionalcarpentry.uk, we created over 1,400 SEO-optimised landing pages across Kent and London. This gave them a powerful digital presence and transformed their level of enquiries. The same system can be adapted to the Isle of Wight to give your business a competitive edge both locally and in niche markets like holiday property services.
At Local Trades Websites, our websites are built to do more than just rank, they are designed to convert visitors into paying customers. We include enquiry forms, review sections, and call-to-action buttons that build instant trust. Our ongoing SEO support ensures your rankings don’t just stay steady but improve over time, helping you outshine your competitors.
If you’re relying solely on word-of-mouth or directories like Checkatrade, you may already be missing out on dozens of local enquiries every week. With a Isle of Wight-focused website and SEO package, you’ll gain predictable enquiries, long-term visibility, and a stronger online presence across the island.
Upgrade your Isle of Wight trade business today. Contact us for a free consultation and discover how our websites and SEO can help you grow.