Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
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Hertfordshire is a thriving county, with busy commuter towns, historic centres, and rural villages all creating strong demand for trades. From plumbers in Watford, to roofers in Hemel Hempstead, to carpenters in St Albans, customers are turning to Google every day to find reliable professionals. If your website isn’t visible when these searches are made, you are handing enquiries directly to your competition.
At Local Trades Websites, we specialise in creating websites that convert visitors into paying customers. Backed by tailored SEO strategies, our sites are designed to dominate local searches across Hertfordshire and beyond.
Our Hertfordshire services include:
From electricians in Stevenage, to landscapers in Hertford, to painters in Bishops Stortford, our websites and SEO campaigns are built to generate steady enquiries and long-term growth.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
Hertfordshire is one of the most competitive counties for trades due to its mix of affluent commuter towns, heritage sites, and expanding residential areas. St Albans, with its period homes and thriving city centre, offers opportunities for premium trades like joiners, decorators, and roofers who specialise in heritage properties. Watford, with its large population and fast-moving rental market, creates constant demand for electricians, plumbers, and cleaners. Stevenage and Hemel Hempstead, with their mix of housing estates and modern developments, are ideal areas for builders, tilers, and landscapers. Smaller towns like Hitchin, Tring, and Berkhamsted generate opportunities for local trades looking to dominate searches in more focused areas.
The property market in Hertfordshire also creates long-term demand. In areas like Harpenden and Bishops Stortford, premium trades can attract high-value clients by showcasing bespoke carpentry, high-end decorating, and landscaping projects. In more affordable areas, services such as plumbing, roofing, and electrical work are always in demand due to high housing turnover. By building service and location-specific landing pages, we ensure your business can appear in Google for every type of enquiry.
Tourism and historic preservation add another layer of opportunity. Towns like St Albans and Hitchin have historic homes that need skilled trades for restoration and maintenance. A roofer in St Albans could capture searches like “heritage roof repairs St Albans,” while a cleaner in Watford could secure ongoing work from landlords managing multiple rental properties. A landscaper in Harpenden might focus on premium outdoor projects for large family homes, while a carpenter in Hitchin could showcase bespoke joinery for period cottages.
This strategy works because it scales with your business. Instead of a single generic page, we build a network of SEO-optimised service and location pages so you’re visible in every town and for every trade service. We applied the same method for traditionalcarpentry.uk, building over 1,400 landing pages across Kent and London. This dramatically boosted their rankings and enquiries — and we can do the same for your Hertfordshire trade business.
At Local Trades Websites, we make sure our websites don’t just rank well but also convert visitors into enquiries. With enquiry forms, click-to-call buttons, and integrated reviews, we build immediate trust and encourage customers to take action. Our ongoing SEO management ensures your site keeps climbing the rankings rather than slipping backwards.
If you are still depending on directories like Checkatrade or hoping word-of-mouth will keep you busy, you may already be missing dozens of enquiries every week. With a Hertfordshire-focused website and SEO campaign, you can secure predictable leads, long-term growth, and a competitive advantage across the county.
Upgrade your Hertfordshire trade business today. Contact us for a free consultation and see how our websites and SEO can help you grow.