Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
Are you looking for Website and SEO services in
Gloucestershire is a county filled with opportunities for trades and small businesses, from the busy centres of Gloucester and Cheltenham to the charming towns of Cirencester, Stroud, and Tewkesbury. Customers are constantly searching online for services such as plumbers in Cheltenham, builders in Gloucester, and electricians in Stroud. If your business doesn’t appear when these searches are made, you are losing potential enquiries every single day.
At Local Trades Websites, we create websites that are built to convert visitors into real customers. Our sites are backed by tailored SEO campaigns that ensure your business shows up across Gloucestershire towns, cities, and villages.
Our Gloucestershire services include:
Whether you’re a roofer in Cirencester, a landscaper in Stroud, or a carpenter in Tewkesbury, our websites and SEO campaigns are designed to attract the right enquiries for your business.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
Gloucestershire is one of the UK’s most distinctive counties, with a mix of historic market towns, beautiful Cotswold villages, and growing urban centres. In Gloucester, with its large population and busy housing market, trades such as electricians, plumbers, and decorators are always in demand. Cheltenham, with its mix of period homes and modern housing developments, provides excellent opportunities for roofers, painters, and builders who want steady work. Cirencester and Stroud, known for their Cotswold stone cottages and heritage buildings, are perfect areas for joiners, tilers, and restoration specialists, while towns like Tewkesbury and Dursley also generate consistent demand for all types of trade services.
Tourism also drives business in Gloucestershire, particularly across the Cotswolds. Holiday homes and second properties in villages like Bourton-on-the-Water and Stow-on-the-Wold mean there is a steady need for maintenance, cleaning, and property improvement. A cleaner in Stow-on-the-Wold could benefit from targeting “holiday let cleaning Cotswolds,” while a roofer in Bourton-on-the-Water could dominate searches for “emergency roofing Gloucestershire.” A joiner in Cirencester might attract high-value clients by showcasing bespoke kitchens and furniture, while a painter in Cheltenham could use SEO-optimised service pages to bring in both residential and commercial decorating work.
This strategy works because it’s built on scale and precision. We don’t stop at one page about your business — we create a structure of service and location landing pages so you show up in search results for every area you want to target. We proved this approach when we worked with traditionalcarpentry.uk, where we created over 1,400 SEO-optimised pages across Kent and London. This gave them a powerful online presence and a consistent flow of enquiries, which we can replicate for your Gloucestershire business.
Gloucestershire also offers a wide variety of housing, from large family homes in Cheltenham to rural farmhouses across the Cotswolds. This variety makes it a perfect place for trades such as carpenters, decorators, roofers, and landscapers, each of whom can build a niche by tailoring their online presence to these markets. By highlighting your services with dedicated landing pages, we can ensure you are always visible when potential clients are searching.
At Local Trades Websites, our goal is simple: to give you a website that ranks on Google and converts visitors into paying customers. Every site we build includes enquiry forms, call-to-action buttons, and review sections to build immediate trust. We also provide ongoing SEO improvements, ensuring that your rankings grow month after month instead of fading away.
If you are currently relying on directories like Checkatrade or Bark, or hoping that word-of-mouth is enough, you could be missing out on dozens of weekly enquiries. With a Gloucestershire-focused website and SEO package, you’ll take control of your digital presence, attract new customers, and future-proof your business.
Give your Gloucestershire trade business the online visibility it deserves. Contact us today for a free consultation and discover how our websites and SEO can help you grow.