Helping local tradespeople grow their business with powerful, lead- generating websites and ongling SEO
Are you looking for Website and SEO services in
Cheshire is a county where customers expect quality, and that applies not only to the services they hire but also to how they find them. Whether you are a roofer in Chester, a builder in Warrington, an electrician in Crewe, or a landscaper in Macclesfield, potential clients are already searching for your trade online. The question is: will they find your business or your competitor’s?
At Local Trades Websites, we specialise in building professional websites and running powerful SEO campaigns designed specifically for trades. Our goal is simple — to get you seen online and generate consistent enquiries that keep your diary full.
Our Cheshire services include:
From plumbers in Nantwich to carpenters in Knutsford, our websites and SEO packages are built to bring you results.
What We Offer
We don’t just build websites that look the part, we build websites that work hard behind the scenes too. My focus is on creating high-converting, high-performing websites that turn browsers into buyers and bring in consistent organic traffic.
Our websites are built to rank well on Google, with PageSpeed scores between 95–100% on PC, technical SEO baked in, and weekly updates to keep your content fresh and relevant. Every site is created with purpose, designed to outrank competitors and win you real business.
Unlike agencies that pump out hundreds of cookie-cutter sites and never touch them again, we don’t take on every project. Those mass-produced sites might look polished but they rarely rank, especially if you're trying to show up in "tradesperson near me" searches.
We specialise in trades websites, for builders, electricians, plumbers, joiners, roofers, window fitters, and more. We only work with a limited number of clients, ensuring every site gets the ongoing SEO care, new content, and technical upkeep it needs to stay ahead in Google’s ever-changing rankings.
If you’re serious about growing online and want a website that’s actively managed, consistently updated, and built to bring in real leads, not just sit there, this is the service for you.
We don’t use off-the-shelf templates. While 43% of the internet runs on WordPress, most of those sites end up looking exactly the same. We take a different approach. Your website will be fully custom-designed, built with inspiration from our top-performing projects, and brought to life with Webflow for a smooth, standout experience that reflects your trade business.
Most website developmers do not focus heavily on on-site and local SEO. We Do!!! ensuring your website ranks for phrases like "[your trade] near me." From meta tags and internal links to keyword-rich content and mobile optimisation, we aim to push every SEO score as close to 100% as possible. The result? More traffic, higher engagement, and better conversion rates.
A fast, responsive website is no longer optional, it's essential! We make sure your new tradesman website performs flawlessly on all devices; desktop, tablet, and mobile. Google rewards responsive sites with better rankings, which means more organic visitors finding your services.
Animations, when done right, enhance user experience and make your website feel modern and dynamic. We use animations strategically to guide the visitor’s journey, boost interaction, and strengthen your brand image without slowing down the site.
Want to beat your competitors? as any leading website developer would tell you, We’ll analyse who’s ranking above you and why, then build a strategy to outperform them in search results. From backlink profiles to content gaps, we’ll tailor your site to target their weaknesses and claim your space at the top of Google.
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We write high-quality, SEO-friendly content for your blog or service pages tailored specifically to your trade. Whether you’re a plumber, joiner, roofer, electrician, tiler, drainer or decorator, we’ll create unique content that shows off your expertise, helps Google index your site, and gives local users something worth reading. You’ll even have access to our ready-to-use image library to save time.
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We build hundreds of location-specific landing pages tailored to your trade - plumbing, joinery, roofing, electrics, and more. These pages are designed to target “[your trade] near me” searches, helping you dominate your local area. With custom-written content, smart schema markup, and SEO-driven structure, these pages boost visibility, attract local traffic, and convert browsers into paying customers.
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Unlike WordPress sites that often rely on third-party plugins (which can introduce vulnerabilities), we use Webflow to host secure, modern websites. Your site benefits from SSL encryption, automatic updates, DDoS protection, and industry-compliant hosting—keeping your business safe while giving your clients peace of mind.
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We integrate Google Analytics and performance tracking tools so you can see exactly how your site is performing. From user behaviour to traffic sources, we help you understand what’s working and where to improve. Over time, this insight allows us to tweak your local trade content, improve conversion paths, and refine your SEO, driving better engagement and more leads.
Are you looking for Website and SEO services in
Cheshire is known for its mix of bustling towns, historic cities, and affluent rural areas, making it a fantastic location for trades of all kinds. Chester, with its heritage architecture, demands skilled trades such as decorators, joiners, and restoration specialists who can preserve traditional properties. Warrington, with its modern developments and commercial areas, is a hub for builders, electricians, and roofers looking for steady work. Towns like Crewe, Northwich, and Congleton are home to busy families who rely on plumbers, cleaners, and landscapers, while more rural parts of Cheshire offer opportunities for gardeners, tilers, and bespoke carpenters.
To thrive in a county like this, trades need more than word-of-mouth. Customers turn to Google when they need a professional. For example, a painter in Macclesfield could benefit from a service page optimised for “interior painting Macclesfield,” while a carpet cleaner in Wilmslow could target high-value clients searching for reliable, local services. A roofer in Runcorn might focus on emergency call-out SEO pages to capture fast enquiries. By building service and location landing pages, we ensure you’re the first choice across all these areas.
We’ve proven this approach works. When we worked with traditionalcarpentry.uk, we expanded their website to over 1,400 pages covering Kent, London, and specific trade services. This created a powerful online footprint, leading to a surge in enquiries and a steady flow of work. We can use the same strategy for your Cheshire trade business, adapting it to your services and the areas you want to target most.
Cheshire’s property market also creates unique opportunities. Many homeowners in Wilmslow, Alderley Edge, and other affluent areas are looking for high-quality, premium services such as bespoke carpentry, custom kitchens, or luxury landscaping. Meanwhile, areas with growing families like Warrington and Crewe rely on dependable plumbers, electricians, and builders. By tailoring your website to reflect these demands, you can attract exactly the type of clients you want.
At Local Trades Websites, we don’t just build websites and walk away. We continue to manage and improve your site, adapting to SEO changes and making sure you stay ahead of the competition. Every site includes strong calls-to-action, enquiry forms, and features like reviews to build trust with new customers.
If you’re tired of relying on directories like Checkatrade or spending hours chasing leads on Bark, it’s time to take control of your business growth. A Cheshire-focused website and SEO package gives you long-term visibility and a consistent stream of enquiries.
Upgrade your Cheshire trade business today. Contact us for a free consultation and see how our websites and SEO can help you grow.