There’s a myth in the trades world that you need a local web designer. Someone who can pop into your workshop, shake your hand, and maybe share a cuppa while discussing your homepage layout. It sounds nice, doesn’t it? But let’s be honest, when was the last time you hired someone based on how close they were to your house?
When homeowners look for a joiner, plumber, electrician, or roofer, they don’t think: “I’ll only hire someone if their office is five minutes away.” They think: “Who’s the best? Who has the reviews? Who shows up on Google?” The same is true for your website. You don’t need someone local; you need someone who knows your trade, knows SEO, and knows how to turn your day-to-day work into enquiries.
Remote doesn’t mean distant. It means efficient. At Local Trade Websites, we run everything; online meetings, content approvals, reporting. Instead of wasting time driving across town to sit in an office, we focus on getting your site to the top of search results. As Aimee Lycett explains: “It’s not about postcode, it’s about process. A specialist 100 miles away is more valuable than a generalist next door.”
Big agencies will take on anything. One week they’re building a site for a dentist, the next for a dog groomer, then a takeaway. The problem? They don’t know your world. They don’t understand what a box sash is, what a combi boiler does, or why people Google “plasterer near me” instead of “plastering solutions specialist.”
Because we focus only on trades, we know what works. We know that homeowners care more about trust, reviews, and local proof than flashy graphics. We know that Google rewards specific case studies like “roof repair in Swindon” or “loft conversion in Newport”. And we know how to turn your before-and-after photos into search traffic that actually converts.
Rob Gould, trades SEO specialist, explains: “Our clients don’t have time to explain what they do to their web designer. By specialising in trades, we already speak their language. That means less faff, faster results, and websites that sound like real tradespeople, not corporate waffle.”
The truth is, niche focus is your competitive edge. While big agencies spread themselves thin, we double down on trades. That’s why our sites perform better, because they’re built with one audience in mind: customers searching for your services.
A local agency might build you a tidy five-page site. “About Us, Services, Gallery, Contact.” Lovely, but it won’t win you dozens of towns or hundreds of Google rankings. To do that, you need scale. And scale comes from remote specialists like us.
Because we don’t limit ourselves to “local” work, we’ve built sites with hundreds, even thousands of service and location pages. For example, we helped traditionalcarpentry.uk grow to over 1,400 pages, covering every service and town they wanted to target. That’s not something a small local agency with a one-size-fits-all template can deliver.
Remote working also means we can act fast. Want to add a new service page for “heat pump installations in Kent”? Done. Need to target another county? We can create the content in days. There’s no waiting for meetings or back-and-forth travel. Everything happens online, streamlined and simple.
As Aimee says: “Scale wins in SEO. The more high-quality, location-rich content you publish, the more chance you have of dominating Google in your area.”
Here’s what sets Local Trade Websites apart:
Shane sums it up best: “Most agencies build websites that look good. We build websites that work hard. There’s a big difference.”
So no, we’re not local. And that’s exactly why we’re better. Because we’re not wasting time being all things to all people, we can focus entirely on trades like yours. We understand your customers, your services, and your market. And because we work remotely, we scale faster, cost less, and deliver more.
At Local Trade Websites, we don’t just design websites, we build digital lead machines. From SEO-rich location pages to review integration and blog posts, we turn your everyday jobs into long-term assets that bring in enquiries while you’re busy on the tools.
Book a free consultation today and see why working with a niche remote specialist beats a local generalist every single time.
