Carpenters know that precision, patience, and experience make the difference between a wobbly shelf and a masterpiece. The same is true in the digital world. At Local Trade Websites, we bring years of proven skill helping trades get seen online.
Unlike a generic marketing agency that dabbles in everything from dentists to dog groomers, we’re focused on trades. We understand your world. We know why people type “bespoke wardrobes near me” instead of “custom storage solutions”. We know that clients want to see photos of real joinery projects in their town, not stock images of American kitchens.
As Aimee Lycett, our SEO expert, often says: “Carpenters fork out for a shiny new webpage, but then nobody visits. It’s like opening a store on a remote island. Without ongoing SEO, your site is invisible.”
When it comes to advertising for carpenters, it’s not enough to simply have a website that looks sharp and polished. A beautifully designed site might impress visitors for a few seconds, but if they can’t figure out how to get in touch with you, they’ll be gone quicker than a cordless drill at a building site. Accessibility is everything, and the easier you make it for customers to contact you, the more enquiries you’ll convert.
That’s why at Local Trade Websites, we don’t just slap a single “Contact Us” page on your site and call it a day. We integrate multiple contact options across every page. Why? Because customers are picky. Some want to tap a phone number, others prefer the quick-fire speed of WhatsApp, and some will only ever type up a neat email with all their measurements attached. Each person has their own comfort zone, and your website should accommodate all of them.
The truth is, the more barriers you remove, the more enquiries you’ll capture. According to HubSpot, over 50% of customers will choose the first business that responds to them. That means speed is just as important as visibility. If your competitor replies instantly on WhatsApp while you’re hidden behind a slow email form, guess who wins the job?
Rob Gould explains it best: “Carpenters spend thousands on websites but forget the most important bit, how customers actually contact them. If you make it easy, you get more work. If you make it awkward, you lose jobs without ever knowing.”
So yes, your craftsmanship might win hearts, but the contact methods on your website will win you wallets.
Now, here’s where most carpenters trip up. They commission a shiny new website, admire it for a few weeks, and then wonder why the phone stays silent. It’s the digital equivalent of building a beautiful shop in the middle of a deserted island. Looks great, but no one’s visiting.
This is why ongoing SEO is absolutely crucial. A one-off website launch isn’t enough to keep enquiries flowing. Google rewards freshness, consistency, and trust signals over time. Think of SEO as a long-term investment, like sharpening your tools regularly instead of only once a year.
So what does ongoing SEO actually look like?
BrightEdge research shows that 53% of all website traffic comes from organic search. That means half of your enquiries should be coming from Google, if your SEO is being maintained. If it’s not, then your competitor down the road, who invests in ongoing SEO, will appear first every time.
Aimee Lycett puts it perfectly: “Carpenters fork out for a shiny new webpage, but then nobody visits. It’s like opening a store on a remote island. Ongoing SEO is the ferry that brings people to your shop.”
And that’s the difference between a pretty brochure site and a lead-generating machine. SEO makes sure the right people, in the right places, at the right time, are actually finding you.
There are plenty of digital agencies, marketing agencies, and so-called SEO businesses out there, but here’s the problem: most of them don’t know the first thing about carpentry. One week they’re designing a site for a dentist, the next they’re running ads for a dog groomer. That might keep their portfolio varied, but it means they’ll never truly understand what carpenters need.
At Local Trade Websites, carpenters are our speciality. We’re not generalists. We don’t want to “try a bit of everything.” We know trades, we know joinery, and we know how people search for your services online. We know why someone types “built-in wardrobes Canterbury” instead of “custom storage solutions”. We know that showcasing photos of your real projects works better than generic stock images of timber planks. And we know that ongoing SEO. not just a one-off site build. is the difference between a business that grows and a business that flatlines.
Here’s what makes us different:
Rob Gould sums it up: “Most agencies build websites that look good. We build websites that bring in work. For carpenters, that’s the only result that matters.”
At the end of the day, we’re not just another SEO agency. We’re the partner carpenters trust to grow their businesses, month after month, with websites for carpenters that generate real enquiries.
Carpenters wouldn’t dream of building a table without legs. Yet, across the UK, countless tradespeople are doing the digital equivalent, spending thousands on a shiny new website and then wondering why it doesn’t deliver a single enquiry. The truth is simple: without SEO, your site is nothing more than an expensive brochure gathering digital dust.
Think about it. You wouldn’t rent a workshop in the middle of a deserted island and expect customers to magically appear at your door. But that’s exactly what happens when carpenters invest in websites without SEO. They’ve got the shopfront, but no traffic. They’ve got the polished photos, but no visibility. And visibility is everything. HubSpot’s research shows that 75% of users never scroll past the first page of Google search results source. If you’re not there, you’re invisible.
That’s where ongoing SEO comes in. not as an optional add-on, but as the engine that powers everything else. A professional carpenter knows tools aren’t just bought and left to rust; they’re sharpened, maintained, and used daily. The same principle applies to your digital presence. Ongoing SEO, adding blogs, collecting reviews, publishing new location pages, and optimising content, is the constant sharpening that keeps your business competitive.
At Local Trade Websites, we’re more than just a marketing agency. We’re a specialised SEO business dedicated to carpenters and trades. We know the exact keywords your customers use - “fitted wardrobes in Canterbury,” “oak staircases in Maidstone,” “carpenter near me.” We know that reviews increase conversions by over 270% Spiegel Research. We know that Google Business Profile activity drives nearly 70% of direct local enquiries BrightLocal. And we know that the right websites for carpenters, when paired with consistent SEO, turn into lead machines that outperform social media, leaflets, and directories combined.
As Aimee Lycett puts it: “The best advertising for trades isn’t glamorous. It’s consistent, trustworthy, and built for search. That’s how you get a full diary of the jobs you actually want.”
So, whether you’re a self-employed carpenter looking to grow locally or a joinery firm aiming for county-wide coverage, we’re the SEO agency for carpenters that makes it happen. We don’t just give you a website, we give you enquiries, visibility, and growth.
Book your free consultation today with Local Trade Websites, the digital agency built for carpenters. Let’s make your website work as hard as you do.
