Roofing has always been one of the most trust-based trades in the UK. When someone hires a roofer they are not just spending money, they’re trusting you with the literal roof over their head! But in 2025 trust isn’t built on word of mouth alone.... It’s built online.
The Rated People Home Improvement Trends Report (2024) shows that over 90% of homeowners now check online before hiring a roofer, and 78% say they won’t contact a business with no reviews or outdated website. That’s a big problem for roofers who still rely on van signage and Facebook posts to get noticed.
As Aimee Lycett from Local Trade Websites puts it: “Roofers spend thousands on new vans and equipment, but their websites look like they’re from 2010. The result is that they’re invisible to modern customers. A professional website and ongoing SEO aren’t a luxury. they’re essential new tools of the trade.”
If you want your roofing company to stay busy all year-round, even when others hit quiet spells, you need digital marketing that works as hard as you do. Let’s break down exactly how to do it.
A roofing company’s website isn’t just a brochure, it’s your online foreman. It should take charge of first impressions, handle customer enquiries and turn browsers into booked jobs.
According to Clutch UK’s 2024 Digital Trust Report, 75% of people judge a business’s credibility by its website design, and customers are 60% more likely to contact a company if their site clearly shows before-and-after work.
That means your roofing website needs to do four following things:
Rob Gould, trades SEO specialist, explains: “We treat roofing websites like digital sales tools. Every photo, every line of text, every form has a job to do, build trust and get the phone ringing.”
A roof might protect a house, but your website should protect your business by keeping the leads coming in day after day.
Roofing is local by nature. Nobody searches for “roofers in the UK”. They search for “roof repair near me” or “flat roof replacement in Trobridge”. If you’re not appearing for those searches, you’re missing out on ready to hire customers.
The 2025 Local Search Report by Whitespark found that local search drives 77% of trade service calls, and that roofing is one of the most location-sensitive industries online.
Here’s how we help roofers dominate local SEO:
According to Search Engine Journal’s 2025 Local Industry Analysis, roofers who actively update their Google Business Profiles get five times more enquiries than those who don’t.
Aimee explains: “Local SEO is the scaffolding that holds your business online. Without it, even the best roofing website will collapse under the weight of your competition!”
When it comes to roofing, trust is everything. Homeowners want reassurance before spending thousands and nothing builds confidence faster than recent, positive reviews.
The Trustpilot Business Review Index (2024) found that 87% of UK customers read reviews before hiring a roofer, and companies with 30 or more reviews generate 60% more enquiries.
At Local Trade Websites, we make reviews part of your marketing workflow. After each job, you can send a pre-filled Google review link via WhatsApp or text, saving you time and making it effortless for customers.
But reviews don’t just help with trust, they help with rankings too. Google uses them as a local ranking signal, which means that every review boosts your visibility.
Rob explains: “A roofer with ten recent 5-star reviews will outrank a national chain with no activity. Reviews tell Google you’re active, local and trusted... all the things that matter most.”
We also integrate reviews directly onto your site, turning happy customers into permanent testimonials that help convert future ones.
Remember, even one detailed review with a location mention (“Great job fixing our flat roof in Shillingstone”) does double duty for SEO.
Every roof you repair, replace, or inspect is a great marketing opportunity. Whether it’s a large commercial re-roof in Sailsbury or a small leak repair in Warminster, it’s proof of your skill and reliability.
The Ahrefs 2025 Small Business SEO Study revealed that companies publishing at least two case studies or blogs per month see 350% more search visibility than those that don’t.
We help you document and publish your projects as case studies with before-and-after photos, materials used, challenges solved, and a quote from the customer.
For example:
Aimee puts it simply: “Every completed job is SEO gold waiting to happen. You’re already doing the work, we just make sure the internet sees it.”
Over time, this content becomes a library of proof. Each post ranks for its keywords and builds long-term traffic. It’s not just marketing, it’s a permanent record of your craftsmanship and excellence.
A new roof lasts decades because it’s maintained. SEO works exactly the same way. Launching a website without maintaining it is like fitting new tiles and never checking them again. Eventually, the weather, or in this case, Google's sneaky algorithmns will move on.
Our ongoing SEO service is the difference between a one-time website and a long-term lead engine. We update your site monthly with:
According to SEMrush’s 2025 SEO Impact Study, businesses maintaining monthly SEO see 126% more growth in organic leads than those that don’t.
Aimee explains: “Ongoing SEO is your roof maintenance plan. Ignore it and things start leaking, your rankings, your visibility and finally your leads. Keep it consistent and you’ll never go quiet.”
We treat your SEO like you treat your work: with care, consistency and craftsmanship.
We’re not a faceless marketing agency churning out generic sites as fast as possible. We’re a digital SEO agency built for trades.
Here’s why roofing companies across the UK trust us:
Rob Gould sums it up:
“We don’t make websites for roofers, we make enquiry systems. Everything we build has one goal: keep your diary full.”
A good roofer knows that cutting corners always costs more in the long run. The same goes for marketing. A quick DIY website might get you online, but without SEO, reviews and updates, it’ll never bring steady work.
At Local Trade Websites, we’re the SEO agency for roofers who want results that last. From websites for roofing companies to local SEO campaigns, reviews, and blog content, we handle everything that keeps your business visible, so you can focus on doing what you do best.
If you’re ready to stop waiting for calls and start generating consistent leads, we’ll build the system that gets you there.
Book your free consultation today, and let’s turn your roofing business into a lead-generating machine that never leaks a single opportunity.
