Electricians don’t just run cables, they run entire systems that keep homes and businesses alive and thriving. One missed detail and the lights go out or the internet stops working. Marketing is no different. One overlooked step and your website might as well be invisible to potential customers.
At Local Trade Websites we’ve spent years working exclusively with trades of all kinds. That means we understand the difference between a one-off socket install and a £15,000 commercial rewiring project. We know why people Google “emergency electrician near me” at 2am, and why homeowners type “EV charger installation in Brixton” when they’ve just bought a new Electric car.
Unlike a general pump and dump marketing agency that takes on dentists, boutiques, and estate agents, we’re laser-focused on trades. We speak your language, we know your customers well and we know how to turn the work you’re already doing into real enquiries that generate money.
As Aimee Lycett, SEO expert at Local Trade Websites, puts it: “Electricians fork out thousands for a new website full of animations, but then nobody visits. It’s like opening a store on a remote island. Without ongoing SEO effrts, your website won’t bring in a single lead.”
A glossy website without SEO is like a fuse board with no power!!! it might look smart, but it doesn’t do the job at all. That’s why our entire approach is built around SEO. We’re not just designers; we’re an SEO agency, a digital agency, and a long-term SEO business partner, we throw in the website for free for every client!
Here’s how we help electricians generate real enquiries:
The difference? We don’t just hand over a nice-looking site and disappear. We provide ongoing SEO that brings in actual calls, messages, and booked jobs.
When someone needs an electrician, they usually need them quickly. Whether it’s a broken fuse board, no lights, or an urgent landlord safety check, speed is everything. That’s why your website can’t just look good; it needs to make contacting you instant and effortless, if someones scare of a phone call - no problem - WhatApp. If they have detailed plans for a new build, they can fill out a form and attach images or files.
At Local Trade Websites, we build multiple contact options right into every electrician’s site:
Why does this matter? Because enquiries often go to whoever responds first. HubSpot found that 50% of customers will hire the first business that replies source. If you’re hidden behind a single clunky contact form while your competitor answers WhatsApp or Facebook messenger within minutes, guess who gets the job?
Rob Gould explains: “Electricians lose more work than they realise simply because their websites aren’t set up for easy contact. We fix that by giving customers every option, so you never miss a lead.”
It’s simple: more contact routes = more jobs secured!
Imagine installing a new consumer unit and then never maintaining it... ever! Over time, it becomes outdated, unsafe and unreliable. That’s exactly what happens with websites when you don’t invest in ongoing SEO, they fall off Google rankings completley.
Ongoing SEO is the difference between a brochure site and a lead-generating machine. It keeps your business visible, competitive and trusted by both Google and customers.
Our monthly SEO work includes:
BrightEdge reports that 53% of website traffic comes from organic search source. and HubSpot shows that SEO leads close at 14.6%, compared to just 1.7% for outbound methods source. For electricians,where a single enquiry could be worth £500 to £10,000, that’s huge.
Aimee Lycett explains: “SEO is compounding interest for your trade. Every new page, every new review, every new blog adds up. Stop investing.... and your visibility fades. Keep at it, and your website becomes your best salesman.”
So why choose us over another marketing agency or SEO agency? The answer is simple: focus, skills and knowlege.
We don’t juggle coffee shops one day and fashion brands the next. We’re dedicated to trades! and that means we know exactly what electricians need to thrive online.
Here’s what makes us different:
Rob Gould sums it up perfectly: “Most agencies build websites that look good on launch day and then fade. We build websites for electricians that keep generating calls, month after month.”
We’re not just another SEO business. We’re the digital partner electricians can rely on to keep the phones ringing and the jobs coming in.
At the end of the day, electricians need more than a good-looking site to rank in the top 3 on Google. You need visibility. You need calls. You need enquiries that fill your schedule with the right kind of work. That doesn’t come from leaflets, social media likes, or one-off ads in doctors surgeries! It comes from ongoing SEO, reviews, and a professional site that actually works.
At Local Trade Websites, we’re the SEO agency electricians trust to grow their businesses. We know your industry, we know how your customers search and we know how to make you the first name they see when they need help.
Book your free consultation today and let’s build a website that works as hard as you do.
