Landscaping has always been about transformation, taking something ordinary and making it beautiful, practical and lasting. But in today’s world that same philosophy also applies to marketing. A great reputation and a van full of tools will only take you so far if nobody can find you online.
According to the Rated People Home Improvement Trends Report 2024, over 91% of homeowners now start their garden makeover search online and three out of four will skip a landscaper entirely if their website looks dated or lacks decent 5 star reviews.
Aimee Lycett, SEO strategist at Local Trade Websites, sums it up perfectly: “Most landscapers rely on Facebook photos or word of mouth, but that only reaches a small circle. With SEO and proper online visibility, one garden in Bury St Edmons can bring you five more across Bedfordshire”
In other words: if you want to grow your landscaping business, it’s time to plant your marketing where it can actually flourish... on Google.
A beautiful garden speaks for itself and your website should do the same. For many homeowners your website is their first impression of your business. If it looks unfinished, slow or outdated, they’ll assume your work is the same.
According to Wix UK’s 2025 Small Business Website Survey, 76% of customers judge a company’s professionalism by its website, and nearly 70% say poor web design makes them less likely to enquire.
That’s why your landscaping website needs more than just photos, it needs a structure that converts.
Here’s what we build for landscape gardeners:
Rob Gould, digital strategist and joinery expert at Local Trade Websites, puts it simply: “A landscaper’s website should feel like walking through their best project - clean, inspiring, and well thought out. Customers should see your craftsmanship before they even meet you.”
Your website isn’t just your portfolio - it’s your 24/7 salesperson!!
Landscaping is hyper-local. People don’t search for “the best landscaper in the UK,” they search for “landscape gardener near me” or “garden design in Warickshire. If you’re not appearing in those searches, your competitors are.
The 2025 Whitespark Local Search Report found that 78% of local service enquiries come directly from Google’s map listings, not from social media or paid ads. That means if your Google Business Profile isn’t optimised, you’re invisible to the majority of potential customers.
At Local Trade Websites, we specialise in helping landscapers dominate their area:
The Search Engine Land 2025 Consumer Behaviour Study revealed that 62% of homeowners contact a business within 24 hours of searching for a local service, especially when they find photos of recent projects.
Aimee adds: “For landscapers, Google Maps is the new village green. If your profile’s not active, your competitors are the ones being called.”
Landscapers have always lived off word of mouth, but now, those recommendations have moved to online reviews.
The Trustpilot Business Reputation Study (2024) found that customers are 80% more likely to hire a tradesperson with 10+ recent reviews and three times more likely to trust companies with photo-backed testimonials.
That’s why we integrate review collection into every landscaper website we build. At the end of each project, you can text or WhatsApp your client a simple review link, no awkward reminders or follow-ups.
And these reviews do double duty:
Rob explains: “A landscaper with twenty 5-star reviews in nearby towns will always out-rank a company with hundreds of silent jobs and no feedback. Reviews are like roots, the stronger and deeper they go, the more stable your business becomes.”
We also display your best reviews directly on your website, building instant trust from the moment someone lands on your page.
Every garden you transform can become an evergreen piece of marketing content that keeps generating leads.
The Ahrefs 2025 Content ROI Study found that businesses posting monthly case studies or blogs earn 3.5x more traffic and 4x more local leads than those who don’t. That’s because each post adds new keywords, photos, and proof of your skills, all things Google (and customers) love.
Examples of powerful content include:
Each job becomes a story, and each story adds another entry point for customers to find you.
Aimee says:
“Every garden has a story. The clients, the materials, the transformation, people love to see it. And Google loves that content because it’s local, visual and real.”
Your work is already beautiful, SEO just makes sure the right people see it.
When someone wants a new patio or garden redesign, they’re already motivated to spend money. but if it’s hard to reach you then that motivation vanishes fast.
The Zendesk 2025 Customer Experience Index revealed that 61% of UK customers choose the business that responds first, and half abandon a website if they can’t find contact info within 10 seconds.
That’s why we make contacting you frictionless:
Rob explains:
“We’ve seen landscapers double their leads just by adding WhatsApp to their website. Customers want instant access, not a guessing game.”
When the sun’s out and the garden inspiration strikes, people want answers fast. We make sure your website can deliver them.
Landscaping is seasonal, but your website doesn’t have to be. The best landscape gardening businesses keep enquiries coming in even through autumn and winter, because their websites are constantly active through ongoing SEO.
The SEMrush 2025 Organic Growth Report found that businesses investing in consistent SEO see 126% higher annual lead growth than those who don’t. That’s because ongoing optimisation keeps your rankings fresh, your content relevant, and your name in front of customers 24/7.
Our ongoing SEO for landscapers includes:
Aimee sums it up:
“SEO is like gardening. You can’t plant once and walk away. You have to keep watering it, pruning it, and feeding it and before long, it grows into something that keeps giving back.”
With proper care, your digital presence can bloom year-round, not just in summer.
We’re not a generic marketing agency that dabbles in trades. We’re a digital agency built for tradespeople and that focus makes all the difference.
Here’s why landscapers across the UK choose us:
Rob Gould sums it up: “We don’t build websites that sit idle. We build systems that turn every garden you finish into your next five enquiries.”
Landscaping is about longevity, creating spaces that stand the test of time. Marketing should be the same.
At Local Trade Websites, we’re the SEO agency for landscape gardeners who want more than seasonal work. We build websites for landscapers that rank high, look beautiful, and bring in consistent enquiries. With our help, your digital presence will grow as steadily and sustainably as the gardens you create.
Book your free consultation today, and let’s turn your next completed project into a garden that keeps growing....online.
